Bulletin

September 2008

New Website - Engelmann Insurance

D. Graham Tweedy, DGT Internet Marketing

We wish to announce the completion of the Engelmann Insurance website. John Engelmann leads Engelmann Insurance with the capable assistance of Amanda Paiva and Karyn Dennert.
Please check out the new website. Before you do we would like to point out a few of the many features of the site.

Grabbing the Visitor. When a person visits a website we have seconds to grab their attention and persuade them to stay. We can use various techniques. In this case bright graphics with phrases impossible to ignore were chosen. When you visit the homepage you will be attracted to banner graphics that include such positive statements as “…every time” and “93% or our clients save money”. These are very strong statements and must be backed by the authors. We are convinced that they are.

Navigation. Obviously critical. If persons cannot find the information that they wish, easily, quickly, they will abandon the site. The use of a drop down menu system allows users to view many choices with a mouse over and one click to the appropriate information.

Use of columns. The eye can only grasp so much and we have learned that the use of columns can help arrange text allowing the visitor to focus more easily and then find the information they need.

News column. Note the News column on the left of the pages. The news items help to make the site current, alive and facilitates communication between the site owner and clients and prospects.

Page link column. At the top of the news column is a list of links to the main sections of the site – the insurance information. These links are in the drop down menu as well. By providing these links in a prominent portion of the site it further helps the visitor to find needed information.

In addition links containing key phrases within a website to other sections of the site are vital to search engine ranking.

Page structure. Note the clean structure of each page which makes it easy to read and stay focused on content. Oh yes content. The most important feature of any website. The information presented on this site is outstanding.

You may visit their site at insurancelodi.com