Product Announcement

July 2002

Why Site Redesign?

How long has your website been up on the Net? Have you revised it to keep it up to date?

Here are a few factors for you to consider when deciding whether you should update your website.

• Site design has evolved. Isn't that a surprise! We keep on learning. However, one very significant change in design has occurred that we suggest you not ignore. We estimate that anywhere from 70 to 90+% of visitors to a website never get past the homepage. This is a subject for lengthy discussion but one thing is clear. Unless you get your message out on that first page or you are able to persuade the visitor to browse further, your site has failed. We are now designing sites with much more information on the homepage and creating a unique design to the homepage.
• Your business has changed. That is not a surprise. You have new products, new emphasis, important contact information has changed, etc.
• Site feedback. You have received many comments that have been filed in the "when I get around to it" file. Lets put these comments in a list, which will provide a basis for the site update.
• Tweaking. If you have created a site and it has simply sat there it is time to at least take a look at it for a few minor changes. The changes may seem minor but the results could be enormous!
• Old rag factor. Maybe it is just time for a facelift. Father time does that to us.

OK. Now you are thinking - but how should you go about approaching a web overhaul? Do you throw the whole thing out and begin from scratch? Do you tweak design? Do you simply update the text? Do you add new functionality? Do you finally put in that e-commerce module?

Lets discuss!

Graham Tweedy