Friday, October 24, 2003

Online marketing wins! We no longer need to apologize for investing in online marketing.  Some very interesting info below. Marketers: TV Gives Worst ROI An Ad Age study of advertisers reveals that marketers believe that TV advertising provides the worst return on investment and that direct marketing - closely followed by online advertising - provides the best. Ad Age reports. Tig Tillinghast comments. http://www.marketingwonk.com/rd/6288 4:52:26 PM    comment []

	Thursday, October 09, 2003

The web and business information Who would have thought that the web would become the main source of business information for business executives this quickly! Survey: Web is primary resource for business leaders - Technology Marketing A new survey from Forbes.com and Gartner shows that 38% of C-level executives regard the Web as their "single most important source for information on business." In comparison, the daily newspaper only garnered a 26% share. At large corporations, the discrepancy was more pronounced, with 51% of C-level executives indicating that the Web was the most important business information source. Forbes.com comments on the results: "This new data supports a growing body of evidence that we've arrived at an inflection point in the media consumption patterns between online and offline media." http://www.corante.com/ebusiness/redir/30915.html 8:15:21 AM    comment []

	Thursday, September 25, 2003

IS BLOGGING, THE LAST FRONTIER IN FREE SPEECH, BEING CHALLENGED? This is really not marketing stuff but timely, as it relates to the hyped election atomsphere here in California! Edited blog at the Bee is creating a big buzz - Los Angeles Times Tim Rutten's media column looks at the controversy raging over Sacramento Bee columnist Daniel Weintraub's widely admired political news blog and the paper's decision to submit Weintraub's blog to the oversight of editors instead of allowing it to go directly from his PC to the web. Orville Schell, dean of UC Berkeley's Graduate School of Journalism: "An edited blog is a contradiction in terms. It's a characteristic of the Internet in general that forms like the blog emerge with great exuberance and edgy promise and then the overseers move in. That's a pity. We need frontiers of plain-speaking, even it's politically incorrect. I understand why the Bee did what it did, but it leads to a restraint on free-thinking, which is lamentable." http://www.corante.com/internet/redir/30108.html 12:53:32 PM    comment []

	Tuesday, August 19, 2003

CYBERTRUST Doing business on the web most often means doing business with someone you have never met.  The article below discusses the importance of building trust between the user or visitor to a site and the business making the offer.  You might consider joining your local Better Business Bureau as one means of establishing trust with your online visitors. Cybertrust: An economic imperative - strategy+business Examines the importance of trust in the future growth of ecommerce. Solving the trust issue is a key to the health of the general economy, the article contends, given the Internet's expected role in overall economic growth. "A recent study by IBM confirmed what many of us intuitively know to be true: Internet usage growth will depend heavily on the willingness of "companies and citizens to accept the greater anonymity and associated possibilities for opportunism inherent in Web-based transactions." The story asserts that ecommerce today offers an "unstable" environment in which either buyer or seller is often at a severe disadvantage in terms of reliable information. But the solution is not necessarily technology: "Trust building in the context of ecommerce has less to do with the mechanics of a transaction than it does with the cultural mind-set and the information flow that allows each of the parties involved to reach a decision to execute a specific transaction." http://www.corante.com/internet/redir/27980.html 9:59:07 AM    comment []

MOBLOGS?! Just when we were beginning to get a handle on blogs now we have moblogs?  When you read the article below you will understand the concept.  Personally, I see no reason to coin a new term - you be the judge. Phoning in photos for posterity - Wired News Last week's blackout gave moblogging its first real chance to provide grassroots coverage of a major news event says this piece. The result: Lots of digital photos appearing on weblogs taken in the blackout zone bypeople using digital phone/cameras. Travis Larson, spokesman for the Cellular Telecommunications and Internet Association: "This may be the first major news event in which camera phones helped deliver the story. And they've done so in real time." Howard Rheingold: "This is a sign of things to come more so than a watershed event. The (moblog) coverage didn't give me much better than what I could get on television." But, says Rheingold, once camera phones offer better resolution and can stream video, moblogs will become much more interesting. http://www.corante.com/communications/redir/28053.html 8:44:41 AM    comment []

	Wednesday, August 06, 2003

Why Spam Keeps Coming! It is depressing!  We spend considerable effort developing a responsible Internet approach including, at the very least, basic contact information such as address, phone number, company information and if possible a reliablility identifier such as the Better Business Bureau Reliability logo and then we receive confirmation of what we were afraid was true.  Please read on. Swollen orders show spam's allure - Wired News A security flaw that left an order log exposed at a website operated by spam marketers of penis-enlargement pills "has provided the world with a depressing answer to the question: Who in their right mind would buy something from a spammer?" Answer: Some 6,000 people. "Do the math and you begin to understand why spammers are willing to put up with the wrath of spam recipients, Internet service providers and federal regulators," says Wired which contacted several of the customers to ask them why they responded to spam marketing and why they bought something from a website with no phone number, no mailing address and no email address. http://www.corante.com/internet/redir/27606.html 9:16:15 AM    comment []

	Wednesday, May 14, 2003

Companies, E-Mail Users Fed Up with 'Relentless' Junk (Posted 08-May-03) http://www.ecommercetimes.com/perl/story/21472.html 11:24:13 AM    comment []

	Monday, May 12, 2003

California Craves Online Taxes. The state's Senate passes a bill that would expand the online taxes it collects. [The Motley Fool] 10:28:14 AM    comment []

© Copyright 2004 D. Graham Tweedy. Last update: 5/25/2004; 11:34:50 AM.